We developed a series of iPad App demonstrations for a large pharmaceutical company. These demos walk sales reps through how to use the company apps and present scenarios in which the apps would be beneficial. Originally, the company had recorded videos of someone walking through the app but the glare on the iPad screen made the quality of the training inferior. The approach we took, using a mixture of screenshots with an overlapping video of a hand interacting with the screen, made the image much more crisp and allowed for more interactivity within the content.
Client: Aquinas Leadership Group